Turn laundry day up to a perfect 10 with ARM & HAMMER Baking Soda Fresh Liquid Laundry Detergent, Sparkling Fresh Scent! This liquid detergent is packed with 10X more ARM & HAMMER baking soda (vs. the ARM & HAMMER original formula) at a perfectly low price. Made for a powerful clean, this concentrated detergent attacks stains, infuses long-lasting freshness, and whitens and brightens clothing. This laundry detergent works in all washing machine types, including high efficiency (HE) washing machines, and works in cold water. To use this laundry detergent, fill the cap to Bar A for medium loads or use ½ capful for energy saving cold wash settings (1). Use more for large or heavily soiled loads. For best results, pretreat clothing by applying detergent directly onto spots and tough stains. Rub gently and wait 5-10 minutes before washing as directed. Get the trusted clean you expect from ARM & HAMMER Laundry, No. 1 liquid laundry detergent brand (2). (1) vs. washing in warm water settings (2) based on total wash load volume sold, L52W ending 1/18/2026, all channels Ingredients: Water, C10-16 Alketh, Sodium Laureth Sulfate, Pentasodium Dtpa, Sodium Bicarbonate (Baking Soda), Sodium Carbonate, Fragrances, Sodium C10-16 Alkylbenzenesulfonate, Acrylic Acid Homopolymer, Disodium Distyrylbiphenyl Disulfonate, Sodium Hydroxide, Colorants Directions: Directions: Pretreat for best results, wet fabric and apply detergent directly onto spots and tough stains. Rub gently, wait 5-10 minutes, then wash as directed. Always test an inside seam for colorfastness. Fill cap to Bar A for medium loads or 1/2 capful for energy-saving cold wash settings**. Use more for large or heavily soiled loads. * Based on medium loads when measured to Bar A as directed. ** vs. washing in warm water settings. Warnings: First Aid: In case of eye contact, rinse eyes thoroughly with water. If swallowed, drink a glass of water. In either case, call a physician. If on skin, rinse thoroughly with water., Caution: Eye irritant. Harmful if swallowed. Read cautions on back. Keep out of reach of children. Caution: avoid contact with eyes. Do not ingest.