Ready in 15 minutes (Based upon following back label directions). Starts faster. Burns hotter (Compared to previous product (2010)). Guaranteed Satisfaction. For over 60 years Royal Oak has been proud to provide you with premium quality charcoal briquets. We at Royal Oak stand behind our product and offer our guarantee of satisfaction. We want your barbecue to be successful and if you have any comments or questions please write to us at 1 Royal Oak Avenue Roswell, GA 30076. Made in the USA. Directions: Lighting Instructions: 1. Arrange briquets in a pyramid. Follow lighter fluid container directions. Open all grill vents and leave grill uncovered. 2. Light pyramid of briquets in several places. 3. In approximately 10 minutes, or when briquets are predominately ashed over, spread briquets evenly. Wait 5 minutes and begin cooking. Warnings: Warning: Carbon monoxide hazard. Burning charcoal inside can kill you. It gives off carbon monoxide, which has no odor. Nerver burn charcoal inside homes, vehicles or tents. For Safe Barbecuing: Do not pour lighter fluid on burning btiquets. Never use gasoline to light fire. For best results, store this bag in a dry place. Do not cover flaming briquets with grill lid. Make sure ashers are cool before discarding. Grill should be placed on a level surface. Place grill away from all flammable items (trees, overhangs, buildings, etc.). Should more cooking time be needed, add regular charcoal briquets. Close bag tightly after use.